Many times when a business gets involved in making a car donation to a charity, they donate a used car. This isn’t the case with VanDevere Kia in Akron, Ohio, as NBA.com reports that the car dealership has made an auto donation of a new 2009 Kia Borrego seven-passenger SUV to the Akron Urban League in recognition of LeBron James winning the NBA’s MVP this past season.

The Urban League of Akron is involved with more than 25 programs designed to give inner-city youth a chance to grow and rise out of their environment. Among the programs sponsored are Assisting Children in Transition (for children whose parents have been or are incarcerated), ASSET (office skills training) and a Career Clothing Bank.

“Through direct services, research, advocacy and diverse collaborative efforts we continue to build stronger communities,” said Bernett L. Williams, President and CEO of Akron Urban League. “With this vehicle donation, we are able to advance our outreach and provide greater assistance to our local community.”